French Influencer's Hair Care Routine Goes Viral

Lyon-based beauty influencer Jam 🍒 (@jamkeup) recently shared her hair care routine for color-treated hair, generating significant online interest. In a short video, she details her use of specific products from various brands, including L'Oréal Professionnel, Redken, and Wella Professionals. She highlights the importance of gentle shampoos and repairing conditioners, stating, "...professional shampoos are a game changer; you won't go back to supermarket brands!" Her routine also includes hair serums and gummies from Sephora, which she says are crucial for hair growth and preventing breakage. The video's popularity highlights the ongoing demand for accessible hair care advice from beauty influencers.