French Influencer Sparks Interest in Algerian Hazelnut Spread

Lyon, France – June 3, 2025 – Social media influencer Jam 🍒 (@jamkeup) recently shared a video reviewing El Mordjene, a hazelnut spread popular in Algeria but less accessible in France. In the video, Jam describes the spread as "hyper liquid" but notes its delicious taste, comparing it to both Nutella and Kinder Bueno cream. "It's really good," she states, highlighting its creamy texture. The video's popularity suggests a potential interest in the product among French consumers. The scarcity of El Mordjene in France, however, presents a challenge for those wanting to try it, with Jam noting that those reselling it do so at inflated prices. The video concludes with Jam enthusiastically recommending El Mordjene to her viewers. The unexpected popularity of this taste-test video demonstrates the power of social media in introducing new products to a wider audience.