TikTok Creator Proposes Cyrus Family "Genes" Campaign for American Eagle, Sparks Debate

A recent TikTok video by popular host Jess Lucero, known as @jessthereporter, has sparked online discussion regarding a potential marketing strategy for American Eagle. Lucero suggested that the clothing brand "should've hired the Cyrus women" for a campaign, playing on the phonetic similarity between "genes" and "jeans."In her video, Lucero presented an image of Miley Cyrus, Tish Cyrus, Brandi Cyrus, and Noah Cyrus, proposing a narrative where "genes get passed down from generation to generation," influencing features like eye shape, and emphasizing the "dominant genes" within the family. This concept, she argued, would have been a more fitting and impactful approach for American Eagle.The suggestion resonated with many viewers. One commenter stated, "The fact they didn’t do a nepobaby theme with the genes campaign still stuns me!" Another added, "That would’ve been it." However, some also questioned the feasibility, with one user remarking, "They couldn’t afford the Cyrus family please." Another comment provided a different perspective on the original ad's intent: "I think people fail to realize that jeans are commonly BLUE. So the bit it’s that genes are BLUE too." The discussion highlights the public's engagement with celebrity culture and creative marketing.

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