Rare Beauty's Struggle: A Billion-Dollar Lesson in Timing

Selena Gomez's Rare Beauty Brand Faces Challenges While Hailey Bieber's Rhode Sells for $1 Billion The contrasting fates of two celebrity beauty brands highlight the importance of timing in the business world. Selena Gomez's Rare Beauty is currently struggling to find a buyer, while Hailey Bieber's Rhode recently sold for a staggering $1 billion. This stark difference raises questions about business strategy and market timing. "Rare Beauty was thriving mostly in 2023," explains a social media influencer in a recent video discussing the topic. "However, its sales last year did not surpass 2023, when they were at an all-time high." This observation points to the potential impact of market fluctuations and brand lifecycle on valuation. The successful sale of Rhode, on the other hand, showcases a strategic decision made at the peak of its popularity. This contrasts sharply with Rare Beauty's current situation. The influencer concludes, "Selena Gomez should have sold the brand right when it was at its peak in 2023." This suggests that timing is a critical factor in maximizing the return on investment for a brand. The story of these two brands serves as a valuable lesson for entrepreneurs and investors alike, emphasizing the importance of strategic decision-making and market analysis.