Why Mentorship Is the Key to Business Success

Overlooked Mentorship: Why Coaching Is Key to Business Success Kenya-based business consultant Joel M Kariuki emphasizes the critical role of mentorship and coaching in achieving sustainable business growth. Kariuki, who coaches five to six businesses across diverse sectors, argues that many entrepreneurs overlook the value of mentorship, focusing instead solely on sales figures. "A business becomes profitable if it's repeat business," Kariuki states, highlighting the importance of understanding customer needs. He shares examples of how clear communication and a focus on customer needs, rather than just sales, lead to repeat business and long-term success. Kariuki's insights offer valuable lessons for entrepreneurs seeking to build sustainable and thriving businesses. Kariuki's coaching approach involves regular sessions with clients, focusing on clear communication and understanding their vision. He stresses the need to provide clients with a roadmap for success, guiding them through the challenges and obstacles they face. "It's like they give you a roadmap from here to here, do this based on what you want with this life," he explains. This personalized approach helps clients achieve their goals more efficiently than if they tried to navigate the business world alone. Kariuki's approach underscores the importance of mentorship in fostering business growth and success.