Sneaker Resale Frenzy: $18 Shoe Sells for $1000+

In a recent video, Jordan.ShoeDog, a third-generation shoemaker, deconstructed a Travis Scott Jordan 1 sneaker, revealing a surprising disparity between its production cost and its resale value. He meticulously examined the shoe's materials and construction, estimating the manufacturing cost to be approximately $18. This starkly contrasts with the shoe's resale price, often exceeding $1000 on platforms like StockX. "I don't see anything valuable, rare, elevated, or premium in the shoe," ShoeDog stated, questioning the justification for the inflated price. He suggested that the high cost might be attributed to either scarcity or the clout associated with the collaboration, prompting a discussion on the sneaker market's dynamics.