Lush's "Death & Decay" Perfume: A TikTok Trend

Lush's "Death & Decay" Perfume: A TikTok-Fueled Fragrance Frenzy In a world of ever-evolving trends, social media plays a significant role in shaping consumer choices. This is evident in the recent surge of interest in Lush's "Death & Decay" perfume, a fragrance that has gained popularity through TikTok recommendations. One reviewer, a self-described perfume enthusiast, describes her experience with the perfume, stating, "It smells so unique and interesting! I don't have anything that smells like this." She notes the unexpected combination of floral and darker notes, highlighting the perfume's originality. While the perfume itself may not be news-worthy, the video showcases the power of social media influence in driving consumer behavior and preferences. This incident demonstrates how social media platforms can create unexpected trends and highlight lesser-known products, impacting marketing and sales in the beauty industry.

Marie Claire UK

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