Livestream Shopping: Why Asia's Approach Outpaces the West

Livestream Shopping Takes Asia by Storm: A Cultural Divide in Influencer Marketing Budapest, Hungary – May 30, 2025 – The rapid growth of livestream shopping in Asia, particularly in China, is creating a significant contrast with Western consumer behavior, according to a recent video analysis by marketing expert Jóreggelt,kivéve. The video highlights how Asian consumers readily embrace this direct-to-consumer approach, driven by high levels of trust in influencers and a focus on immediate conversion. "In Asia, especially China, livestream shopping is not just about promotion; it's about immediate sales," explains Jóreggelt,kivéve. "The emphasis is on conversion, not brand building." The video presents data showing the massive sales figures generated through livestream shopping in Asia, contrasting this with the more cautious approach in Western markets. This difference is attributed to a number of factors, including cultural nuances and the established trust networks within Asian communities. The presenter suggests that Western brands could learn valuable lessons from this trend, adapting their strategies to better engage with consumers in a more direct and interactive way. The video concludes by urging viewers to explore the full analysis on YouTube, suggesting a deeper dive into the cultural and economic factors driving this transformative trend in e-commerce.