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Captan en CDMX vallas de la campaña de American Eagle y Sydney Sweeney
Adiós a la era woke: Captan en CDMX vallas de la controvertida campaña de American Eagle y Sydney Sweeney
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American Eagle Billboard Featuring Sydney Sweeney Sparks Controversy in Mexico City Over Perceived Racial Undertones
MEXICO CITY – An American Eagle billboard featuring actress Sydney Sweeney in Mexico City has ignited a public debate, with some residents expressing strong disapproval over its slogan. The advertisement, which prominently displays Sweeney alongside the text "Sydney Sweeney Has Great Jeans," has been met with mixed reactions on social media platforms. A video circulating online, uploaded by user Jorge Jjang, showcases the billboard with an overlaid Spanish text stating, "Aqui no mi amer Aqui en cdmx no Sydney Sweeney," accompanied by a distorted voice expressing discontent. The video's hashtags, including #racist and #eugenesia (eugenics), suggest that some interpret the slogan as having problematic racial or genetic connotations, particularly in a diverse cultural context like Mexico. Comments on the video reflect a divided public opinion. While some users criticize the advertisement, stating that it implies a preference for certain genetic traits, others defend American Eagle and Sydney Sweeney, arguing that the slogan simply refers to the quality of the jeans or the actress's physical appearance. One commenter noted, "Practically the people who are defending the brand and Sydney fulfill the saying 'spit upwards' since the advertising indicates that only white (gringo) genes are the only good ones when in Latin America, for example, there is Mayan, Aztec genetics, etc., meaning they support the exclusion of even themselves." Conversely, another user remarked, "Only people who feel their genes are inferior get attacked, it's that simple." The controversy underscores the complexities of global advertising campaigns and how messaging can be interpreted differently across various cultural landscapes, sparking important conversations about inclusivity and representation.
