Primark's Sparkly Heels Go Viral: The Affordable Festive Trend Taking Over Social Media

A recent social media post by user Joy🧜🏼‍♀️ (@joydavisx) has drawn significant attention to Primark's latest footwear offering: a pair of sparkly maroon high-heeled sandals. Uploaded on November 5, 2025, the video, captioned "RUN don't walk to PRIMARK✨✨✨", showcases the festive heels, adorned with glittery spiral ankle straps. The post quickly garnered over 71,000 views and 4,700 likes, indicating a strong public interest in affordable yet glamorous fashion ahead of the Christmas season. This trend highlights consumers' desire for stylish holiday accessories that are accessible. Fashion commentators suggest such viral content often drives foot traffic to stores, influencing seasonal shopping choices. The video effectively positions the shoes as an essential item for holiday events, tapping into the excitement of festive preparations.

The Irish Sun

5 hours ago

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