Nigerian Thrift Shop Uses Short Videos to Boost Sales

Madam 2k Wears, a Nigerian thrift shop owner, is using short videos to promote her premium dresses. Her videos, like one posted on May 31, 2025, showcase a variety of styles, all priced at 5,000 Naira. The shop owner's marketing strategy is to use eye-catching visuals and a short video format to highlight the products. "Join us at 5:30 pm to shop," she urges viewers in her video descriptions. This direct approach is a common tactic for small businesses using social media for sales.