
Gen Z is using ChatGPT as their stylist. What does it mean for brands?
Young consumers are increasingly turning to generative AI for style advice and shopping recommendations. For brands, it could be hard to tap in.
Los Angeles fashion enthusiast Kalita Hon recently conducted a unique experiment: she let the AI chatbot ChatGPT plan her outfit for a dinner date. The results surprised her. "ChatGPT suggested a fitted black cami, straight-leg black pants, strappy heels, silver hoops, and a long, lightweight cardigan," Hon shared in her video. "I tried it on and honestly, I would wear this outfit myself." This experiment highlights the growing role of AI in our daily lives and the potential for AI-driven personalization in various aspects of our routines. Hon's video has garnered significant attention online, sparking discussions about the capabilities and limitations of AI in creative fields.
Young consumers are increasingly turning to generative AI for style advice and shopping recommendations. For brands, it could be hard to tap in.