Behind the Makeup: An Irish TikToker's Honest Look at Influencer Life

Irish TikToker Kasey Campion's GRWM video offers a glimpse into the life of a beauty influencer. Campion, who boasts a significant following, candidly discusses the pressures and rewards of her career. "It takes a lot of hours of unpaid work," she explains, highlighting the dedication required. She also addresses the negativity she encounters online, stating, "Just because you work in a certain field...doesn't mean you deserve anything." Her video, which promotes BPerfect Ireland products, serves as a case study of the influencer marketing landscape and the complexities of online fame.