Celebrity Brand's Legal Battle: Is Media Manipulation at Play?

Blake Lively and Ryan Reynolds's Brand Faces Backlash: Small Business Owner Alleges Trademark Bullying In a recent online video, a social media user alleges that Blake Lively and Ryan Reynolds's team is using media manipulation to divert attention from more serious issues. This claim is supported by screenshots from DailyMail and other sources, detailing a legal dispute between Lively's beauty brand, "Betty Buzz," and a small business owner. The small business owner, who wishes to remain anonymous, had applied for a trademark for their cosmetics line, "Beauty by Blake," in September 2024. Lively's legal team only filed an opposition to the trademark in May 2025. The social media user states, "IMO team Lively/Reynolds is feeding the media to distract from bigger problems." The user's video shows screenshots of legal documents indicating the opposition and its subsequent termination. The situation highlights the ongoing debate about the power dynamics between large corporations and small businesses, especially in the competitive world of celebrity branding. The small business owner's application was eventually terminated, but the incident raises questions about fair practices in the trademark process and the use of media influence by large corporations.