Salem Dunkin' Donuts Goes Viral with Spooky Halloween Transformation

Salem, Massachusetts – A local Dunkin' Donuts franchise in Salem has captured widespread attention for its elaborate Halloween decorations, transforming the popular coffee and donut shop into a spooky, festive destination. The store, located in the heart of the city known for its rich Halloween traditions, has embraced the seasonal spirit with a unique purple slime and spiderweb theme, drawing in both residents and tourists. The exterior of the Dunkin' location now features prominent purple "slime" artfully dripping from its roofline, immediately signaling a departure from the brand's typical aesthetic. Inside, the transformation continues with counters and display cases adorned with similar purple dripping effects. Large spiderwebs stretch across windows, featuring playful balloons that spell out "IM UR CUTEST NITEMARE," alongside various Dunkin'-themed Halloween merchandise. A wall proudly declares "SALEM RUNS ON DUNKIN'," also embellished with the signature purple slime. The decorations have gone viral on social media, with many initially questioning their authenticity. One visitor, Kara, shared a video confirming the display, stating, "ITS REAL!!!! Dunkin’ Donuts in Salem, MA! 🍩👻" Comments on the video reflect the excitement, with users exclaiming, "IM GOING TO SALEM TODAY IM SO EXCITED" and "They should do this everywhere, they don’t decorate anymore it’s so sad…i want to feel like I’m in Halloweentown once October hits at least lol." The initiative highlights how local businesses are engaging with Salem's iconic Halloween season, offering visitors unique experiences beyond traditional attractions.

The Daily Dot

11 days ago

"They should do this everywhere": There's only one Dunkin' location in the coun…

"I want to feel like I’m in Halloweentown once October hits."