TikTok's Latest Beauty Craze: Fenty's Invisimatte Setting Powder

Fenty Beauty's Invisimatte Setting Powder: A TikTok Trend Takes Hold In a recent TikTok video, beauty influencer kellykrugerbrooks highlights Fenty Beauty's Invisimatte setting powder, showcasing its effectiveness in controlling shine. The video, which has garnered 150 views and 8 likes as of May 15th, 2025, uses attention-grabbing phrases like "You won't believe" to draw viewers in. While the video primarily functions as an advertisement, it reflects a broader trend of beauty influencers using TikTok to promote products. The powder's popularity is evident in the video's engagement, suggesting a strong market demand for such products. "Isn't that crazy?" exclaims kellykrugerbrooks in the video, demonstrating the powder's ability to absorb shine. This enthusiastic response reflects the positive reaction many users have had to the product. The video's success on TikTok further underscores the platform's significant influence on consumer purchasing decisions. The video's use of relevant hashtags such as #settingpowder and #FentyBeauty also contributes to its visibility and reach within the TikTok community. The overall impact of this video, despite its promotional nature, shows the power of social media influence in the beauty industry.