Benefit's New Glow La La Highlighter: TikTok Exclusive Launch

Benefit Cosmetics launches its new Glow La La highlighter exclusively on TikTok Shop. The product, described as "velvety soft" with a "true-to-skin glow," is being promoted by beauty influencer kellykrugerbrooks. The video shows the highlighter's application and includes a free brush with purchase. "It's velvety soft, true-so-skin glow will have you looking absolutely celestial!" says kellykrugerbrooks in her TikTok post. The limited-time availability on TikTok Shop adds to the product's appeal, generating excitement among beauty enthusiasts. This strategic launch highlights the growing importance of social media marketing for beauty brands.