TikTok-Exclusive Makeup Flies Off Shelves: Influencer Review Ignites Sales

MakeUpForEver Launches TikTok-Exclusive Artist Color Crayons: A Beauty Influencer's Review New York, NY – May 22, 2025 – MakeUpForEver recently launched its new Artist Color Crayon sticks, with two exclusive shades available only on the TikTok shop. Beauty influencer kellylkruger (@kellykrugerbrooks) provided a glowing review of the product in a recent TikTok video, highlighting its versatility and ease of use. In the video, Kruger demonstrates the product's application as blush, eyeshadow, and lip color. "These are a must-have," she stated, emphasizing the convenience of the "one-and-done" application. The video, uploaded on May 21st, has already accumulated 790 views and 37 likes, suggesting significant initial interest in the product. The quick rise in popularity reflects the potential impact of influencer marketing on product launches. The video showcases the product's versatility, making it attractive to a wider audience. The TikTok-exclusive shades create a sense of urgency and scarcity, further driving engagement. MakeUpForEver's strategy of partnering with influencers to promote new products on TikTok demonstrates the growing importance of social media marketing in the beauty industry. The successful launch of the Artist Color Crayon sticks highlights the effectiveness of this approach.