TikTok Influencer's Honest Review Exposes the Realities of Small Beauty Brands

TikTok Influencer's Honest Review Highlights Challenges Faced by Small Beauty Brands In a recent TikTok video, beauty influencer kellylkruger (@kellylkruger) shared her experience with a new cream blush from the brand KULFI. The review, which has garnered significant attention, wasn't just about the product's quality; it also shed light on the realities of influencer marketing for smaller brands. 'I can’t believe how beautiful this blush is,' Kruger says in the video, showcasing the blush's rich pigmentation. 'I want them in every color!!' However, Kruger's enthusiasm was tempered by a surprising anecdote. She revealed that she had to purchase the blush herself, a departure from the usual practice of receiving free products for reviews. This, she explained, is a common challenge for smaller brands trying to gain traction on TikTok Shop. 'When you are a small brand blowing up fast on TikTok shop, you just don't have the ability to send out free stuff,' she stated. Kruger's video offers a candid look into the influencer-brand relationship, highlighting the financial realities for both parties. Her honest review, coupled with her relatable experiences, has resonated with many viewers, demonstrating the power of authenticity in the digital age.