Beauty Influencer's Mascara Hack Goes Viral: Is This BOGO Offer Worth It?

Tarte Cosmetics' Buy-One-Get-One Mascara Offer: A Beauty Influencer's Take US-based beauty influencer kellylkruger (@kellykrugerbrooks) recently promoted a buy-one-get-one-free offer on Tarte's tubing mascara in a short video posted on June 2nd, 2025. The video showcases a simple yet effective mascara application technique using both brown and black shades. "Brown on top, tip out the ends with black, brown on the bottom," Kruger demonstrates in the video, explaining that this method creates a waterproof and long-lasting look. She highlights the mascara's ingredients, mentioning castor oil, and emphasizes the value of the BOGO offer. The video concludes with Kruger encouraging viewers to purchase the mascara, calling the final look "perfect." The video has garnered moderate engagement, with over 800 views in less than 24 hours. While primarily an advertisement, it offers a simple beauty tip that could resonate with some viewers. The BOGO offer itself may be of interest to consumers.