Beauty Influencers Use Giveaways to Boost Brand Engagement

In a recent social media trend, beauty influencers are leveraging giveaways to boost brand awareness and engagement. One such campaign features Kelly Kruger-Brooks (@kellylkruger), a beauty and recipe influencer, and Dimitri James, who together promote a SKINN Cosmetics beauty box. Their video, uploaded on June 5th, 2025, instructs viewers to follow both accounts, repost the video, register, and comment to enter the giveaway. The video's enthusiastic tone and focus on the transformative power of the cosmetics highlight the persuasive nature of influencer marketing. While the giveaway itself isn't a major news event, it represents a common tactic in the ever-evolving landscape of social media marketing.