Clickbait Tactics in Online Video Promotion: A Case Study

A short video clip circulating on social media platforms has sparked a discussion about the ethics of clickbait in online content promotion. The video, uploaded on May 27, 2025, shows a dramatic scene from a Russian-language movie or TV series. The clip features a man fleeing his pregnant wife after confessing his love for another woman. The author, identified only as 'kinodom_365', directs viewers to their Telegram channel for the title of the movie or series. "This is a clear example of manipulative clickbait," commented one social media user. The video's popularity, with over 6,000 views, highlights the effectiveness of such tactics. Experts suggest that while clickbait can increase engagement, it often undermines trust and credibility. The incident serves as a reminder of the importance of ethical promotion of online content.