UGC Creator Debunks 5 Common Myths: Focus on Results, Not Just Reach

Five Lies About UGC Creation: Why Reach Isn't Everything In today's digital landscape, user-generated content (UGC) has become a powerful tool for brands. However, many aspiring creators hold misconceptions about what it takes to succeed in this field. Kloe Kobe, a UGC creator from the UK, recently shared a video debunking five common myths. "Many believe you need a huge following to get brand deals," says Kobe. "But brands care more about the quality of your content and its conversion potential." She emphasizes that relatable content often outperforms highly polished, aesthetic content in advertising. Another misconception is that UGC must be posted only on the creator's own page. Kobe explains, "UGC is made for brands so they can post it on their socials or run it as an ad." This highlights the collaborative nature of UGC and its value beyond individual social media reach. Kobe also addresses the misconception that expensive equipment is necessary. She successfully landed brand deals using only an iPhone 12 and window lighting, demonstrating that accessibility is key. Finally, Kobe challenges the idea that virality equals success. "UGC isn't about reach, it's about results," she states. A video with fewer views but a high conversion rate is more valuable to a brand than a viral video with low sales. She illustrates this with the example of a TV advert that might reach millions but only result in a small percentage of sales. Kobe's video serves as a valuable resource for aspiring UGC creators, emphasizing the importance of quality, relatability, and results over superficial metrics.