Belarusian Food Blogger's PlayStation 5 Giveaway: A Viral Marketing Masterclass

Grodno, Belarus – May 26, 2025 – Belarusian food blogger Кокобай (kokobyy) is generating buzz with a unique contest. He's giving away six PlayStation 5 consoles to viewers who create video reviews of KFC's limited-edition Kokoburger. "To enter, simply make a video review and post it on Instagram with the hashtag #кокобургер," explains Кокобай. The contest leverages the popularity of gaming and social media, creating a viral marketing campaign for the burger. The top six reviews will be chosen and displayed on Telegram for a public vote, adding an element of audience participation. The Kokoburger's limited availability (until June 10th) adds urgency to the campaign. This inventive promotion highlights the power of social media marketing in boosting sales and creating brand awareness.