The Friday Checkout: Could Market Basket have another boycott on its hands?
Rising sentiment in favor of CEO Arthur T. Demoulas underscores the tricky timing of his suspension and just how much shoppers can love a grocer.
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Kroger Mascot Stars in New Humorous Advertisement
Kroger's latest advertisement features a playful interaction between the brand's mascot and a customer. The short, humorous video shows the mascot offering an orange to a shopper who ultimately chooses chocolate milk instead. The advertisement, which uses simple visuals and a lighthearted tone, is consistent with Kroger's brand image. The video's brevity and focus on a simple interaction limit its potential for a detailed news report.
