Aitana's \u20ac16.50 Concert: Intimate or Expensive Marketing?

Aitana's \u20ac16.50 Madrid "Listening Party": Intimate Experience or Marketing Strategy? Aitana's recent "listening party" in Madrid's Palacio de los Deportes, priced at \u20ac16.50 per person, has sparked controversy. Cadena SER's culture editor, Pepa Blanes, questions whether this event lived up to its billing as an intimate gathering for 16,000 fans. Blanes draws parallels to similar events by Taylor Swift, which were free, and Billie Eilish, which charged \$5 per person for a charitable cause. The contrast highlights the differing approaches to fan engagement and raises concerns about accessibility in the music industry. "It was sold as an intimate party," Blanes comments, "but in reality, it was more like a concert where she didn't even sing, just talked about her songs." The event underscores the growing trend of artists using high-priced "experiences" as a marketing strategy, prompting a discussion on the balance between artist profit and fan affordability.