Netflix Reveals: The Most Watched Series of All Time

Netflix's Most-Watched Series: A Local Success Story Madrid, Spain – June 3, 2025 – In a recent interview on Cadena SER's Hora 25 radio program, Diego Ávalos, Netflix's Vice President of Content for Spain and Portugal, revealed that Squid Game is the most-watched series in Netflix history. This isn't just a Netflix record; it's a record for television overall. Ávalos credits the show's success to its local roots, stating, “Cuanto más local es algo, más universal se vuelve” (“The more local something is, the more universal it becomes”). The interview delved into the reasons behind Squid Game's phenomenal success. Ávalos explained that the show's release timing was crucial, connecting with a global audience on an emotional level. He also noted the significant investment and effort put into the series by the Korean production team. The show's unique blend of simple children's games and deeper thematic elements resonated with viewers worldwide. The success of Squid Game underscores the power of local storytelling on a global scale. It demonstrates that authentic narratives, combined with strategic release and production value, can achieve unprecedented viewership numbers, making it a significant landmark in television history.