Madrid Rally Flops: El País and Cadena SER's Costly Pro-EU Campaign Falls Flat

A recent pro-European Union rally in Madrid, organized and heavily promoted by Spanish media giants El País and Cadena SER, drew significantly lower attendance than anticipated. The event, which included a large banner paid for by Grupo Prisa (the parent company of both media outlets), cost a substantial amount. This has prompted questions about the effectiveness of the campaign and the media's role in political discourse. One commentator noted, "It's as if they're throwing money at the problem without seeing real results." The low turnout raises questions about the public's engagement with such campaigns and the media's ability to mobilize support for European unity. The event's outcome may lead to a discussion about the role of media in political activism and the balance between public interest and corporate interests.