Blush Blindness: Is the Makeup Trend Coming to an End?

The beauty industry is known for its ever-changing trends. Recently, a noticeable shift away from heavy blush application has been observed, a phenomenon some are calling "blush blindness." This trend, explored in a recent TikTok video by beauty influencer ladyleahmarie, highlights the cyclical nature of makeup styles. Ladyleahmarie points out that "Blush blindness is real, and this era seems to be coming to an end." The video shows a resurgence of interest in the simpler makeup looks popular in 2015 and 2016, a period characterized by matte finishes and sharp contouring. This shift, according to the influencer, is partly due to the post-pandemic desire for a fresher, healthier look. However, as with most trends, this too seems to be peaking, suggesting that the ever-changing world of beauty will continue to evolve.