Mexican Radio Station's Viral Traffic Stop Prank Promotes Popular Song

La Mejor FM 97.7 Uses Creative Traffic Stop Prank to Promote Los Hijos de Barrón's Song Mexico City – In a unique marketing campaign, La Mejor FM 97.7 radio station recently took to the streets of Mexico City to promote the song "Y si se quiere ir" by the popular group Los Hijos de Barrón. The campaign involved two radio hosts dressed in cowboy hats who playfully interacted with drivers and pedestrians stopped at a traffic light. The hosts sang along to the song, creating a lighthearted and attention-grabbing scene. "We wanted to do something different to promote the song," said one of the hosts in an interview. "We thought this would be a fun and memorable way to reach our audience." The video of the campaign quickly went viral on social media, generating significant buzz for both the radio station and the song. Many people reacted positively to the creative approach, with one driver commenting, "It was a pleasant surprise to have the radio hosts sing to me while I was stuck in traffic." The campaign demonstrates the effectiveness of creative advertising in capturing attention and generating positive publicity. The success of this campaign could inspire other radio stations to explore similar marketing techniques.