Chilean Radio Station Uses Astrology to Drive Online Engagement

Santiago, Chile – La Metro, a popular radio station, is using astrology to boost its online presence. Their daily show, which features an astrologer giving advice based on the current moon phase, has seen a recent spike in YouTube views. The station's strategy is to post short, attention-grabbing video clips on social media, driving traffic to their full YouTube episodes. "¿Cómo afectará a tu signo la llegada de la Luna a Géminis?" a recent video, uses clickbait to entice viewers. While the astrological predictions are subjective, the video's success highlights the power of combining traditional media with digital platforms. The video's success suggests a growing interest in astrology among Chileans, and La Metro's innovative approach is a case study in effective media engagement. The use of clickbait, however, raises questions about ethical practices in online media.