Odessa Boutique Uses TikTok to Showcase New Fashion Line

Fashion Trends in Odessa: Local Boutiques Embrace Social Media Marketing Odessa, Ukraine – In a small boutique on Aprikosovaya Street, a new trend in fashion marketing is taking hold. Instead of traditional advertising, shop owners are turning to social media platforms like TikTok to showcase their products and connect with potential customers. One example is Modny Dom Lankotti, a clothing store specializing in plus-size apparel. Recently, the shop owner posted a video on TikTok demonstrating a new line of quilted tote bags, highlighting their color variations and suggesting outfit pairings. "We're trying to make the shopping experience more personal and engaging," the owner explained in the video. The video shows a variety of bags and clothing, demonstrating a clear sales strategy. The shop also offers a wide selection of clothing and shoes and ships worldwide, excluding Russia and Belarus. This approach is proving successful, with the video gaining views and engagement. The use of social media is a testament to the adaptability of small businesses in the face of changing consumer habits and the power of visual marketing.