Summer 2025: The 'Messy Girl Chic' Trend Takes Over Social Media

Summer 2025: Embracing the 'Messy Girl Chic' Vibe In a short video posted May 13, 2025, Annelise (@lavendercashewmilklatte), a social media influencer based in the US, shared her unique take on the summer season. She coined the term "messy girl chic," which she defines as prioritizing experiences and spontaneity over perfectionism. "This summer is about having fun, meeting new people, and experiencing new things," she said in her video. Annelise's video has already garnered significant attention online. Her lighthearted approach to life's imperfections has resonated with many. This philosophy, while personal, offers a refreshing counterpoint to the often-pressure-filled pursuit of perfection in social media culture. The video's popularity indicates a growing interest in this approach to life.