Influencer's New Brand Causes Stir with High Prices

French Influencer Thibault Garcia's New Clothing Line Sparks Controversy Over High Prices PARIS, FRANCE – June 5, 2025 – Influencer Thibault Garcia's new clothing brand, "ERRONÉ," has generated significant controversy online due to its pricing. The brand, launched earlier today, features a range of unisex clothing items. However, the prices have shocked many internet users, with hoodies listed at 120 euros and shorts at 80 euros. "I really wanted to focus on quality materials," Garcia said in a video promoting the line. "Each piece is designed to be worn by both men and women." Despite Garcia's emphasis on quality, many social media users have criticized the prices as excessive, particularly for a first collection. One user commented, "120 euros for a hoodie? That's ridiculous!" The controversy highlights the ongoing debate about the pricing strategies of influencer-driven brands and the expectations of consumers. While Garcia's brand has garnered attention, it remains to be seen how the pricing will impact its long-term success.