Lidl's Cheesy Social Media Success: A Playful Ad Campaign Wins Over Viewers

Lidl España's latest video playfully explores the age-old question: cheese with or without quince paste? The short advertisement, uploaded on June 11th, 2025, showcases a variety of cheeses available at Lidl supermarkets across Spain. The video's lighthearted approach uses quick cuts and close-ups of various cheese products to highlight their visual appeal. While primarily promotional, the video's focus on a specific food category offers potential for inclusion in a broader article on Spanish culinary trends or supermarket offerings. The video's popularity, with over 2.3 million views as of June 16th, 2025, suggests consumer interest in Lidl's cheese selection. The video's success demonstrates the power of short, visually appealing content in engaging a large audience.

Moncloa

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