Paris, France – Danone, a leading global food company, has officially announced a new partnership with Spanish tennis sensation Carlos Alcaraz, naming him their new Global Ambassador. The announcement was made via a professionally produced video released on June 24, 2025, which features Alcaraz in a stylized, athletic setting, symbolizing a new "landing" for the brand. The video, shared across digital platforms, showcases Alcaraz, known for his dynamic presence on the tennis court, engaging in movements reminiscent of his sport. The collaboration aims to leverage Alcaraz's global appeal and embody shared values of pushing limits and making a positive impact. A spokesperson for Danone stated, "From the court to the community, we share the same drive: pushing limits, staying grounded, and making a positive impact for generations to come. Game on — it’s going to be a great adventure!" The partnership is expected to be a key component of Danone's global marketing strategy, aligning the brand with health, performance, and a forward-looking vision. Alcaraz, a prominent figure in international tennis, expressed enthusiasm for the new role, stating in the video, "It's gonna be a beautiful adventure." This collaboration marks a significant move for both Danone and Alcaraz, extending his influence beyond the tennis court into the realm of global health and nutrition advocacy.
After an incredible performance at the 2025 Wimbledon Championships that saw him fall short in the final, Carlos Alcaraz will have a reason to smile …
