Beauty Influencer Reviews New Makeup Launches: Hits and Misses

New Makeup Launches: A Canadian Beauty Influencer Weighs In California-based beauty influencer, Jess (lifebyjessica), recently shared her thoughts on several new makeup product launches in a recent video. The video, published May 16th, 2025, offers a concise review of items from brands such as Patrick Ta, e.l.f. Cosmetics, Hourglass Cosmetics, Saie, and Phlur Fragrances. Jess expresses strong interest in Patrick Ta's leaked concealer, stating, "Would I try this concealer? Absolutely!" However, she's less enthusiastic about e.l.f.'s new blush tints, describing them as "looking like the Benefit ones." She is also unenthusiastic about bronzing drops from Natasha Denona. On the other hand, Saie's new blushes receive high praise, with Jess stating, "I want to try these blushes out so badly, especially Hottie." Hourglass' customizable palette is another favorite, though she notes its current US-only availability. Finally, while she loves Phlur, she expresses less excitement for the Beach Skin scent compared to Peach Skin. Jess's video offers a valuable perspective for consumers considering these new products. Her honest and engaging review style makes her insights relatable and informative.