From Criticism to Innovation: How One Baker Turned Leftover Cake into a Business Strategy

Lily Bakes Studio addresses online criticism with innovative cake cup strategy. A small business owner in the US, Lily, recently faced criticism over her pricing. In response, she created a video demonstrating her cost-effective cake cup strategy. "A lot of times what these cups help us do is just people to taste our product," Lily shared in her video. She detailed how she uses leftover cake and buttercream, costing approximately 33 cents per cup, to create these samples. This strategy allows her to offer customers a taste of her products without significant additional expense. Lily's video has garnered attention online, demonstrating the power of transparency and innovation in addressing customer concerns.