TikTok's Algorithm: Why Low-Effort Videos Sometimes Win

TikTok's Algorithm: A Creator's Lament. A young TikTok creator, lipqlosss_, recently voiced a common frustration among content creators: the unpredictable nature of the platform's algorithm. In a short video, lipqlosss_ highlights how a low-effort Snapchat video garnered significantly more views than meticulously crafted content. "I love when the videos that I spend hours on editing flop and get like 200 views," she says, expressing the widespread feeling that the algorithm prioritizes quantity over quality. This situation isn't unique; many creators have experienced similar inconsistencies. The algorithm's opaque nature makes it difficult to understand how it prioritizes certain content, leading to frustration and uncertainty for those who invest time and effort into their creations. The incident underscores the ongoing debate about the fairness and transparency of social media algorithms and their impact on content creators.