Content Creator Reveals Earnings from 200,000 Views on Rewards Program

A content creator, Liv Gough, recently shared insights into her earnings from a video that accumulated 200,000 views on a popular creator rewards program. The video, which detailed the transformation of a shed into a mini soft play area, qualified for the program due to its length exceeding one minute.Ms. Gough stated that out of the total views, 92,100 were considered "qualified views," meaning viewers watched for over five seconds and the views originated from the "For You" page. Her RPM (revenue per mille) for this video was £0.41. Based on these metrics, the video generated $51.44, equivalent to £38.13.While acknowledging that this sum is not insubstantial for a single video, Ms. Gough highlighted that not all her videos achieve such viewership or earnings. She further emphasized that brand deals typically represent the most significant income stream for social media creators, with the creator rewards program serving as a supplementary source of income.