BookTok's Rise: How Social Media is Reviving the Love of Reading in Brazil

BookTok's Influence on Reading Habits: A Brazilian Perspective Brazil is experiencing a surge in reading thanks to the BookTok community on social media. One influencer, Liz Macedo (@lizx.macedo), recently shared her personal reading journey in a viral video. Liz started reading during the 2021 pandemic, initially focusing on romance novels. "I didn't have anything else to do," she said. However, she's since expanded her reading to other genres, finding reading to be a valuable tool for managing anxiety. Her video highlights a growing trend: people are rediscovering the joy of reading, not just for knowledge, but for relaxation and self-care. Experts agree that reading offers significant mental health benefits, reducing stress and promoting emotional well-being. Liz's message is a powerful reminder that reading should be an enjoyable hobby, regardless of genre or perceived academic value.