Social Media Metrics: Reach vs. Views – What's the Difference?

Social Media Metrics: Understanding Reach vs. Views Argentina-based social media influencer, Romi (@Lookeo tu perfil), recently shed light on a common misunderstanding among social media users: the difference between reach and views. In a short, informative video, Romi explains that views represent the total number of times a post has been viewed, while reach represents the number of unique accounts that have viewed the post. "Views count every time a user sees your content," Romi explains in her video. "Reach, on the other hand, only counts the number of unique accounts that have seen it." This distinction is crucial for understanding the true impact of a social media post. Romi's video uses clear and simple examples to make this complex topic easily digestible for a broad audience. The video's popularity underscores the widespread need for clarification on this topic. Understanding the difference between reach and views is essential for optimizing social media strategies. Romi's video serves as a valuable resource for anyone looking to improve their understanding of social media analytics.