TikTok's Hidden Penalty: Deleting Videos Could Hurt Your Reach

TikTok's Algorithm and the Cost of Deletion: A Controversial Claim Argentina-based social media influencer Lookeo tu perfil (@lookeotuperfil) recently sparked debate with a TikTok video claiming that deleting videos on the platform results in decreased visibility and algorithmic penalties. The video, uploaded on June 14th, 2025, quickly gained traction, accumulating over 13,800 views in just over a day. Lookeo tu perfil's claims are based on information she alleges to have received from TikTok employees. However, TikTok has not publicly confirmed this policy. "They told me, don't delete videos; it penalizes you," Lookeo tu perfil states in her video. The video's popularity stems from the widespread concern among creators about algorithm manipulation and the desire for increased visibility. The lack of official confirmation highlights the ongoing uncertainty around TikTok's algorithm and its impact on content creators. The video's comments section is filled with users sharing their experiences and concerns, further emphasizing the widespread relevance of this topic. While the video's claims require further investigation and verification, it serves as a reminder of the opaque nature of social media algorithms and the importance of understanding their influence on content reach and visibility. Further research is needed to confirm or refute Lookeo's claims.