Artist Lorde Uses 'Banned' Hook to Promote New Music Video

Artist Lorde Promotes New Music Video with Bold Claim Artist Lorde has released a new video clip across social media platforms, urging fans to watch her latest music video on YouTube. The short vertical video, featuring a blurred background and a prominent text overlay, states, "Watch my music video .... I can't post without it getting banned but it's sick." The clip includes a direct link to the YouTube video. The promotional tactic appears to leverage curiosity and a sense of forbidden content to drive viewership to the external platform. The video itself features a melodic track with female vocals, characteristic of Lorde's musical style.