LOS40 Colombia's Accusation Game Drives Despegar Travel Deal Engagement

LOS40 Colombia promotes Despegar travel deals in engaging video. Bogota, Colombia - May 28, 2025. LOS40 Colombia, a popular radio station, used a unique approach to promote Despegar Colombia's travel deals in a recent video. Instead of a traditional advertisement, the hosts played a game of accusations, creating an engaging and memorable experience for viewers. The video advertises discounts of up to 75% on flights and coupons worth up to 600,000 Colombian pesos. One host stated, "Nada mejor que viajar y hacerlo a bajo costo." The video has already garnered significant views, demonstrating the effectiveness of their creative promotional strategy. This approach highlights the potential of integrating entertainment with advertising to capture audience attention and boost engagement.