Los40 Colombia's Viral Yogurt Taste Test Highlights Afrobeats' Rise in Colombia

In a recent video by Los40 Colombia, a popular radio station in Colombia, hosts Felipe and Roberto engaged in a lighthearted taste test of AlqueMix, a yogurt product by Alquería. The video, which has garnered significant views and engagement, also touched upon the changing trends in music consumption among young people in Colombia. "The creamy base of AlqueMix says more than a thousand words," said Roberto, highlighting the product's texture. Felipe added, "It's the perfect accompaniment for any occasion." The video's success suggests a potential interest in the changing music preferences of young Colombians and the role of product endorsements in reaching this demographic.