Dove's Interactive Beauty Experience Takes Medellin by Storm

Dove Launches Interactive Body Serum Experience in Medellin Medellin, Colombia – Dove, the well-known personal care brand, recently launched an interactive experience in Medellin to promote its new line of body serums. The campaign, highlighted in a video by LOS40 Colombia, involved a mobile Dove unit where consumers could take a short quiz to determine which serum best suits their skin type. "It's not the same to have oily, dry, or combination skin," explains the presenter in the video. "Dove understands this perfectly." The video shows people participating in the experience, receiving samples, and learning about the different serums: Pro-Ceramides, Hyaluronic Acid, Niacinamide, and Panthenol. Each serum targets specific skin concerns, from dryness and roughness to uneven tone and wrinkles. The campaign's interactive nature and focus on personalized skincare solutions make it a successful example of experiential marketing. The video's popularity on social media indicates strong consumer interest in the new Dove serums and the innovative way they are being introduced to the market. The positive reactions in the video suggest a successful campaign.