Why Do People Unfollow You on Social Media? A Peruvian Influencer Explains

Why Do People Unfollow on Social Media? A Peruvian Creator Shares Insights Social media engagement is a complex topic, and understanding why users unfollow accounts can be crucial for creators. Lurasnu, a social media influencer from Peru, recently shared her experiences and observations in a short video, offering valuable insights into this common phenomenon. Lurasnu points out that inconsistent content can lead to unfollowing. "If you post a recipe for pineapple cake one day and then a car repair tutorial the next," she explains, "people who followed for the cake might unfollow." She backs this up with her own experience: "I used to have 50,000 followers and still lost followers all the time." The video also highlights the importance of audience recognition. People may unfollow if they feel the creator doesn't remember them or their reasons for following. Lurasnu comments, "I often see people in my feed I don't recognize, making me wonder when I followed them." This points to the importance of genuine interaction and building a community. Finally, Lurasnu touches on the issue of follower-for-follower interactions, suggesting these are often unproductive and lead to ghost followers. She concludes by emphasizing the need for authentic engagement: "Focus on creating content you love and connecting with people who truly appreciate it." This advice is valuable for anyone seeking to build a lasting social media presence.