
From Zero to Four Immersive Restaurants: French Entrepreneurs' Bold Vision
Two young French women are revolutionizing the dining experience with their innovative immersive restaurants. Their concept, which involves transforming dining spaces into captivating environments through advanced video projection and themed designs, has already proven successful with four restaurants currently operating in France. The initial investment was substantial, with video projection alone costing €200,000 per restaurant, but their success has convinced banks to lend them significantly more for further expansion. "We started with nothing," says one of the entrepreneurs, "but we proved our concept." They are currently planning to open new locations in Lille, Val d'Europe, and Montpellier. The project demonstrates the power of creative entrepreneurship and the potential for innovation in the hospitality industry.