Galeries Lafayette's Sweet Surprise: Beauty Meets Treats in New Campaign

Galeries Lafayette's "Gourmandises" Campaign: A Sweet Blend of Beauty and Treats Paris, France – May 16, 2025 – Galeries Lafayette launched its latest campaign, "Gourmandises," blending beauty products with delightful treats. The campaign was playfully showcased in a recent video featuring influencer Cheynese. Blindfolded, she unveiled surprises from a mystery box, guessing Lancôme's Teint Idole foundation, Nars's Afterglow blush, and Clarins' lip oil with surprising accuracy. "It's a fun way to discover new products," Cheynese commented, highlighting the campaign's unique approach. The campaign's success is evident in the video's popularity, demonstrating the effectiveness of combining luxury beauty with an element of surprise and enjoyment. The positive response underscores the potential for innovative marketing strategies in the beauty industry.